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Research papers

Managerial implications of relationship banking

Competitive pressures as well as the search for fee based incomes, mainly derived from cross-selling, have forced financial institutions to re-define their marketing strategies. Relationship banking has been perceived as a solution to these changes....

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Authors: Jean Perrien, Line Ricard
June 15, 1992
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Citation

Perrien and Ricard (1992a, June 15). Managerial implications of relationship banking. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/managerial-implications-of-relationship-banking